Launch and marketing operations

We design, build and runkey revenue events forfounders and teams.

Launches. Challenges. Webinars.
Campaigns that turn attention into sales.

Book FREE Strategy Call

[ Free 45-min Strategy Call.
Discovery, audit and action plan. ]

About

Led by Martin DeSouza

Over 10 years in the trenches taught us one thing: the businesses that win build revenue events not content calendars. We've led marketing for technology companies, creator brands and small businesses that needed more than a few social media posts and a prayer.

[ Our expertise is taking a good offer and building revenue events around it. We build the whole engine and we run it with or for you. ]

What we do

Three ways to work together.

The Playbook

[ Launch strategy and consulting ]

You know you need a launch. You don’t know what it looks like yet. We audit what you’ve got, map your audience and hand you the full revenue event strategy. Positioning, funnel, timeline and the marketing ops to make it real. You walk away with the plan and the confidence to run it.

The Partnership

[ Done-with-you launch execution ]

You’ve got the product. We build and run the revenue events alongside you. Content, ads, email sequences, webinar or challenge delivery. Full stack execution with quality control across every touchpoint. You own the offer. We own the system that sells it.

The Takeover

[ Full-service launch management ]

We create the strategy, build the launch engine, manage the ops and run the revenue events from start to finish. You focus on your business. We run the entire revenue event system. Full stack, full service. Everything handled.

Services

Everything revenue eventsneed. All in one.

Strategy

Audit, positioning and audience targeting for your revenue events.

Consulting and quality control

Eyes on every touchpoint before it goes live.

Lead magnets

Free resources to grow your audience and break the ice.

Organic content

Social content that builds trust and drives registrations.

Webinar and challenge funnels

Free or paid, designed and built to convert.

Webinar and challenge delivery

Run-of-show, tech and live event execution.

Email sequencing

Pre-event, during, post-event and full sales follow-up.

Social media marketing

Platform strategy, planning and daily execution.

Operations management

Project management to keep revenue events on track.

Post-event nurture and engagement

Follow-up to turn attendees into buyers.

Paid advertising

Partner-managed media buying that fills your revenue events.

[ Services are tailored to your offer, audience and stage of business. ]

Testimonials

Here's what founders sayafter working with us.

Dr. John Berardi
Dr. John BerardiFounder, Precision Nutrition
“Martin and his team treat your business like it's their business. That level of ownership is rare and it shows in the results. He's one of the few people who truly understand that good marketing is about trust, not tricks.”
Stefan Pietrobono
Stefan PietrobonoFounder, Millennial Marketing Inc.
“I'm a marketer and I still hired Martin. That should tell you everything about how good he is at this. His team runs like a studio. Proactive, organized and always three steps ahead of the timeline. Can't recommend them enough.”
Tony Jazz
Tony JazzFounder, TJCM Marketing & Public Relations
“Martin gets internet culture in a way most consultants don't. He knows what gets shared, what gets clicked and what gets bought. His ability to see things through the eyes of the audience is what sets him apart. Every decision starts with the customer.”
Nik Lemieux
Nik LemieuxOwner, Mirabel Management Inc.
“Martin sees the full picture before anyone else in the room. Strategy, creative, ops. All of it, at the same time. His team never dropped the ball. Not once. Every email, every touchpoint, every follow-up was handled before I even thought to ask.”
Sophie Chague
Sophie ChagueFounder, Quintessence
“What impressed me most is how simple he made everything feel. Behind the scenes it was a machine. On my end it was effortless. Martin doesn't just understand marketing. He understands people. What they respond to, what makes them click, what makes them buy.”

One system. One team.
Real revenue.

Book FREE Strategy Call

Ready to launch yourfirst revenue event?

Book a free 45-min strategy call. We'll look at your business, your audience and what your first revenue event(s) could look like. You leave with a free audit and a high-level action plan.

Book FREE Strategy Call